03BRAND IDENTITYYour brand.
Your brand.
All together.
The colours, the type, the way you say hello. Bring every part of your personality into one recognisable identity.
Your idea Room to explore All your character
YOUR FIRST SPIN
Find your kind of character.
Tell us your brand name and choose the personality and tone you want.
Example brand identity
What to expect
Colour, type and tone shown together for Morrow, a fictional brand.
Morrow / Identity 01STYLE BOARD
EXAMPLE BRAND: MORROWMorrow.
Fresh thinking. A brighter everyday.
THE TYPEAaBbSora / DM Sans
THE COLOURS
#2149ED#FF713F#F2F5FF
THE VOICE · FRIENDLY
“Hello, you. Make yourself at home.”
Brand personality and voice
A consistent visual identity
FROM A LITTLE IDEA TO YOUR NEXT CHAPTERGive it a little
Give it a little
direction.
Start with what matters.
Make the details your own.
01
Start with your personality.
Choose how your brand should feel: energetic, considered or quietly confident. Keep your audience in mind.
02
Bring the details together.
Find a colour relationship, type hierarchy and tone of voice that tell the same story.
03
Carry the character through.
Use one clear identity across your website, social posts and printed materials. Consistency makes the details count.
A LITTLE CLARITY
Before your first spin.
Can I keep my existing logo?
Absolutely. Your existing logo can anchor a wider identity. Explore type, colour and voice around the logo you already have.
Will the colours and fonts here become my final identity?
This board illustrates one fictional brand. Your preferences are included in your own brief.
What should a finished brand guide cover?
It should explain the approved logo variants, colours, typography, voice and everyday applications. Confirm the final file formats and deliverables before production.
LET’S MAKE IT YOURS.
Make everything feel like you.
